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Organic Syrups from Torani

Organic Kosher Coffee Syrup

Using high quality organic ingredients to meet growing consumer demand for healthy products, Torani Organic syrups are an ideal way to expand your organic drink offerings. And since the presence of organic items on a menu enhances overall consumer perceptions of your menu1, these syrups can help increase your overall sales.

Torani Organic syrups are available in four of the most popular café flavors: Vanilla, Hazelnut, Caramel, and Raspberry. They are USDA Organic Certified, Kosher Certified, GMO Free, Gluten Free, and Vegan.

Organic Trends
Torani Organic syrups can help you capitalize on consumer trends:
• Organic product sales have grown more than five-fold in the past decade and organic beverages have doubled2,3
• Organic coffee sales are well outpacing non-organic coffees annually (32% to 2%)4
• Over 70% of consumers associate “healthy” with organic and sustainable menu items1
• 50% of specialty coffee consumers accept and look for organic, sustainable, and socially responsible marketing messages5
• 82% of consumers are buying green despite the battered economy6 USDA Organic Certified
Torani Organic syrups are USDA Organic-Certified. Seeing the “USDA Organic” logo on the bottles is your assurance that these syrups have met the strictest standards for agricultural products and processing methods.

Organic certification requires:
• All ingredients are grown without conventional pesticides and contain no artificial flavors
• Processed without food additives
• Preservative free Unlike organic, “natural” foods are not certified and there is no legal definition for “natural.”

Flavor Profiles: The Torani Organic Difference:
• Torani Organic syrups have a richer flavor and darker color than most non-organic syrups
• The differences are created when the light brown organic cane sugar caramelizes during the proprietary process
• Flavor and color profiles meet organic consumer expectations for organic authenticity and meld beautifully with coffee

Organic Vanilla Syrup: Reminiscent of pure Madagascar vanilla
Organic Hazelnut Syrup: Nutty taste of whole toasted hazelnuts
Organic Raspberry Syrup: Captures perfectly ripened raspberries
Organic Caramel Syrup: Creamy, buttery, brown sugar notes

Menuing Organic Beverages: Capture the Growing Opportunity Adding a few simple organic drinks to your offerings can elevate customers’ perceptions of your entire menu1. It can also help you attract new organic-oriented customers. Here are some suggestions to easily get started9: • Develop special drinks that feature all organic ingredients, including Torani Organic syrups, and choose special names to entice trial and avoid price comparisons.
• If organic drinks are already on your menu, then enhance flavor and variety by offering organic syrup add-ons with an up-charge.
• Use sustainable and recyclable containers and flatware for all your organic drinks.
• Consider bundling organic drinks with organic food offerings.
• As customers become more interested in organic drinks, consider creating a separate organic section on your menu so customers can easily scan your menu board.

SUMMER 2009
INTRODUCING NEW TORANI ORGANIC SYRUPS Consumer demand for healthy products is on the rise. And by adding just a few simple organic drinks to their offerings, operators can elevate perceptions of their entire menu and build new sales. Torani is here to help you take advantage of the growing opportunity and proudly introduces new Torani Organic syrups. Delivering great taste with the highest-quality organic ingredients, Torani Organic syrups are available in the four most popular café flavors. These are the perfect new skus to help you build new profits and diversify your customers’ offerings. Torani Vanilla Organic syrup – reminiscent of pure Madagascar vanilla Torani Hazelnut Organic syrup – nutty taste of whole toasted hazelnuts Torani Raspberry Organic syrup – captures the flavor of perfectly-ripened raspberries Torani Caramel Organic syrup – creamy and buttery with brown sugar notes