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Kaldi Gourmet Coffee Roasters Offers Premium Colombian Coffee Straight from the Source

Authentic Colombian coffee is easily recognized by the famous logo featuring the fictitious character Juan Valdez. Nearly every Colombian coffee that has been authorized and approved by the coffee federation established by the Colombian government, otherwise it is not allowed to be called Colombian coffee. Having a strict and efficient monitoring and labeling process makes it easy for the consumer to know they are receiving a high quality Colombian coffee product. It also permits the Colombian coffee farmer to receive the proper payments for the product. Kaldi.com has authentic Colombian coffee that has been grown under the full support of the Colombian government.

Colombian coffee has always been a huge export product for Colombia. The Colombian coffee is so perfectly balanced and mild that once news of its taste started to spread across the lands it quickly became a huge hit. Colombian coffee farmers learned to tailor their business practices to suit the needs of people all over the world so that they could maintain a profit for their families and communities. The Colombian coffee farmers were not the only people to appreciate the popularity of the beans. The Colombian government understood that Colombian coffee was a very popular and high demand variety that had the potential to grow even more. The export of Colombian coffee became strictly regulated by the government, ensuring that both the Colombian coffee farmer and those purchasing the coffee were receiving what they deserved. Kaldi Gourmet Coffee Roasters has authentic Colombian coffee made from premium Arabica beans.

As Colombian coffee gained in popularity the Colombian government looked for a way to distinguish its prized product from other coffees. They needed a way to represent the Colombian coffee in an authentic way that was warm and inviting to the different cultures of the world. The federation also wanted the image chosen for the Colombian coffee to be a true representation of Colombia and the farmers that took so much pride in their crop. Ultimately the federation decided upon the fictitious character Juan Valdez as the representing image. The image depicted what was assumed to be a Colombian coffee farmer and his mule. The picture of Juan Valdez also includes the mountain peaks that produce the fabulous Colombian coffee. This image has become synonymous with Colombian coffee through diligent marketing and consistent representation by the Colombian federation. Eventually the Colombian coffee image was embodied by a real life actor and was used to actively promote Colombian coffee. The marketing strategy worked, and people today still recognize the image and associate it with Colombian coffee. Many people over the years have begun to feel that the image associated with Colombian coffee is a negative one, that it depicts the Colombian coffee farmer as a simple man. What most feel, however, is that it epitomizes the true authentic taste of the original Colombian coffee that we all have grown to love so well. The one thing that can be agreed upon is that Colombian coffee roasted perfectly by Kaldi.com will make a perfect cup of coffee that can be enjoyed any time day or night.

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